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Professional Photography makes the Difference in Real Estate



A professional photographer knows how to showcase your home’s features.



When in the market for anything new, the first sense we rely on is that of sight. We want to see what it is we’re after. It’s true of cars, toasters, socks and sunglasses. So why would shopping for a house be any different? Not only do you want to see what the property has to offer, you want to be able to picture yourself there. This is why hiring a professional photographer to capture your property is an essential choice when it comes time to sell your home.

According to, 92% of homebuyers use the internet as a part of their home search. The National Association of Realtors® reveals that “in 1981, 22 percent of home buyers read newspaper ads to find a home and eight percent used
friends as an information source. In 2016, 44 percent looked for properties online first.” (Real Estate in the Digital Age)

“That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all.” (from “6 reasons why a professional home photographer is worth the price” )

A professional photographer has the skill and training to ensure that your home looks its absolute best online to those who are in the market.

Light, space, and angle are essential elements of any photograph, but in the real estate market, they can make all the difference. The goal is to showcase your home’s features.

In a 2013 study, Redfin found the following facts:

  •  homes priced in the $400,000 range sold three weeks faster and for more than $10,000 relative to their list price, than their counterparts with amateur photos.
  • homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more relative to their list prices when photographed professionally with a DSLR camera.

(source: “Homes Listed with Professional Real Estate Photos Sell Quicker and For More Money. This is Why. ” )

True, it’s a seller’s market right now. But, consider the competition. Your home will likely be compared by buyers to similar homes. What will give your property the edge it needs to be the one those buyers choose?

IMOTO, a company that creates real estate photography for both sellers and REALTORS®, found some pretty convincing data when they compared a total of 700 listings. The listings were all similar types, but 350 used professional photography, and 350 did not. The results?

Listings using professional photography sold 50% faster and 39% closer to asking price than similar houses that had not used professional photographs.

(source “Why You Might Need Professional Photos To Sell Your Home“)


What does this mean for you as a seller? It means you have a choice! If your goal is to sell your home, you want the best options available to you.

The Gardner Group includes professionally taken photographs in each of our listings. That means if you list with us, your property is already a step above the rest. In fact, each photo in this article is one of our own listings!



Have questions? Want to know what your home could be worth? Contact us today and we’ll help you make the first steps to successfully selling your home!


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One Response to “Professional Photography makes the Difference in Real Estate”

  • I like what you said about potential buyers judging a house based on looks before they judge it on anything else. My wife and I bought a new house a few days ago, and we want to make sure that we can make a good impression on anyone who sees our listing online. We’ll be sure to look further into our options for professional photographers who can help us get the best pictures possible in the future.

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